When in Rome or Rio or Riyadh, by Gwyneth Olofsson
Cultural Q & A’s for Successful Business Behavior Around the World
Some reviews:
"At last ! A truly practical guide for the international business executive on how to survive and prosper in different cultures. This book should be in the 'essentials' kit of all who travel for work-or for pleasure."
- Michael Pitfield, Director of International Business, Henley Management College
A winning combination of very useful practical advice and extremely valuable cultural insights. The letters form is very engaging. And Ms. Olofsson turns out to be a fine, amusing writer; you end up reading more than you meant just to linger in her company.
- Craig Storti, Author of The Art of Crossing Cultures
The strength if When In Rome is its attention to detail. The book is essentially an encyclopaedia of cross-cultural management, and probably the best of its type I have seen….it will help you avoid any real blunders.
- Julian Birkinshaw, Management Today, Professor of Strategic and International Management at London Business School
In what is a fascinating and highly readable review of intercultural differences, possible misunderstandings and helpful solutions, Gwyneth Olofsson has produced a book that I could have done with 15 years ago when first elevated to the European Parliament.
- Mel Read, Member of the European Parliament, East Midlands Region, UK
This is a most useful book for business travellers in the 21st century. It gives many useful tips, thanks to which I now understand (possibly too late) some of the mistakes I have made in the past.
- Philippe Divry, Senior Vice-President, Renault VI Powertrain Division
The author has succeeded in putting ordinary businesspeople's cross-cultural experience at center stage and will help them interact successfully by picking up cultural and social cues that can make or break a business deal.
- Frank Alan Bruno, Multicultural Review, Volume 14, number 2, summer 2005
It is a delightful book to read. It combines deep insights into common everyday cross-cultural experiences with an engaging, almost visceral, styles of narration. Though it offers practical tips in Q&A format, it is not just another cultural etiquette book; reading this book is like taking a perceptive journey, flitting across more than thirty countries.
- Dr Madhukar Shukla,Professor OB & Strategic Management, XLRI,Jamshedpur,India
